Online Privacy Policy Agreement

Last updated on: 
January 26, 2024
12:19 pm


First Sleep School values its users' privacy. This Privacy Policy ("Policy") will help you understand how we collect and use personal information from those who visit our website or make use of our online facilities and services, and what we will and will not do with the information we collect. Our Policy has been designed and created to ensure those affiliated with First Sleep School are aware of our commitment and realization of our obligation not only to meet but to exceed most existing privacy standards.

We reserve the right to make changes to this Policy at any given time. To stay updated, please visit this page frequently. If, at any point, First Sleep School decides to use personally identifiable information in a manner significantly different from what was stated when initially collected, users will be promptly notified by email. Users will have the option to permit or deny the use of their information in this separate manner.

We may update this Privacy Policy from time to time to reflect changes in our practices and services. Any modifications will be effective immediately upon posting the updated Policy on this page. To stay informed about how we collect, use, and protect your information, please review this Policy periodically. The date of the last update will be indicated at the top of this page.

This Policy applies to First Sleep School, governing any and all data collection and usage by us. By using, you consent to the data collection procedures expressed in this Policy.

Please note that this Policy does not govern the collection and use of information by companies that First Sleep School does not control, nor by individuals not employed or managed by us. Review the privacy policy of any website you visit or link to before providing information. We recommend reviewing the privacy policies of any website you use or frequent to understand how websites collect, use, and share information.

Specifically, this Policy will inform you of the following:

  1. What personally identifiable information is collected from you through our website;
  2. Why we collect personally identifiable information and the legal basis for such collection;
  3. How we use the collected information and with whom it may be shared;
  4. What choices are available to you regarding the use of your data; and
  5. The security procedures in place to protect the misuse of your information.

Information We Collect:

It is always up to you whether to disclose personally identifiable information to us. This website collects various types of information, such as:

  • Voluntarily provided information: name, address, email, billing, and/or credit card information used when purchasing products/services.
  • Information automatically collected when visiting our website, including cookies, third-party tracking technologies, and server logs.

First Sleep School may also collect non-personal anonymous demographic information (e.g., age, gender, race) and technical information (e.g., browser type, IP address) to enhance our services.

Rest assured that this site will only collect personal information knowingly and willingly provided through surveys, membership forms, and emails. Personal information will only be used for the specified purpose.

Why We Collect Information and For How Long:

We collect data for several reasons:

  • To better understand your needs and provide requested services;
  • To fulfill our legitimate interest in improving services and products;
  • To send promotional emails with your consent;
  • To contact you for surveys or market research with your consent;
  • To customize our website according to your online behavior and preferences.

Data collected will be stored for no longer than necessary, based on relevance, legal requirements, and our legitimate interests.

Use of Information Collected:

First Sleep School does not, and will not, sell, rent, or lease customer lists/names to third parties. We may use personal information to operate our website, deliver requested services, and inform you of other products/services available.

We may contact you for surveys or research related to your opinion on current or potential future services.

First Sleep School uses third-party social media features (e.g., Facebook, Instagram, LinkedIn), governed by the providers' privacy policies and beyond our control.

Disclosure of Information:

First Sleep School may use or disclose information provided by you under the following circumstances:

  • Necessary to provide ordered services or products;
  • Described in this Policy or to which you have consented;
  • In aggregate form, maintaining anonymity;
  • As required by law, or in response to a subpoena or search warrant;
  • To outside auditors under confidentiality agreements;
  • To enforce the Terms of Service;
  • To maintain, safeguard, and preserve all rights and property of First Sleep School.

Non-Marketing Purposes:

First Sleep School respects your privacy. We may contact you for non-marketing purposes (e.g., bug alerts, security breaches, account issues, important updates) via our website, social media accounts, or other public means.

First Sleep School may contact you for non-marketing purposes, including but not limited to bug alerts, security breaches, account-related issues, important updates, and changes in our products and services. In certain circumstances, we may use our website, social media accounts, or other public means to post relevant notices.

Children under the age of 13:

First Sleep School's website is not directed at, and does not knowingly collect personal identifiable information from, children under the age of thirteen (13). If such information is inadvertently collected, steps will be taken to delete it or obtain verifiable parental consent.

Unsubscribe or Opt-Out:

All users and visitors have the option to discontinue receiving communications from us. To unsubscribe, email your request to Unsubscribing from third-party websites requires visiting those sites directly. First Sleep School will adhere to this Policy regarding previously collected personal information.

Upon successful unsubscribing, you will receive a confirmation email, providing assurance that your request has been processed. If you continue to receive communications after unsubscribing, please contact us at for prompt resolution.

SMS Communication Consent

By using the services of First Sleep School and providing your contact information, you agree to receive transactional and support-related SMS messages from us. This includes, but is not limited to, important updates, notifications, and information related to ongoing conversations initiated by you through email, phone calls, or text.

Opt-In Confirmation: 

When you initiate a conversation with us, we may request your consent to send you text messages for the purpose of providing support and relevant information. To confirm your opt-in, you may be asked to reply with a specific keyword (e.g., "Yes"). Your affirmative response indicates your agreement to receive SMS messages from us.


We understand the importance of respecting your privacy. Our SMS messages are primarily intended for support purposes and, on rare occasions, may include promotional content related to our products or services. The frequency of promotional messages will be minimal, and you can opt-out at any time as outlined in the "Opt-Out" section below.


If you no longer wish to receive SMS messages from First Sleep School, you can opt-out by replying with "STOP" to any message. You may also contact us through email at or by calling (866)790-2813 to opt-out. Please note that opting out applies to SMS messages related to support as well as promotional messages.

Message and Data Rates: 

Standard message and data rates may apply to SMS messages. Please check with your mobile carrier for details.

Record of Consent: 

To ensure compliance with privacy regulations, we will maintain records of your SMS communication consent, including the date and time of your opt-in confirmation.

If you have any questions or concerns regarding our SMS communication practices, please contact us using the information provided in the "How to Contact Us" section of this Privacy Policy.

Links to Other Websites:

Our website contains links to affiliate and other websites. First Sleep School does not claim responsibility for the privacy policies, practices, or procedures of external sites. Users should be cautious when leaving our website and read the privacy statements of each site collecting personally identifiable information. This Privacy Policy applies solely to information collected by our website.

Notice to European Union Users:

First Sleep School's operations are primarily in the United States. Providing information to us implies its transfer out of the European Union (EU) to the United States, governed by the EU-US Privacy Shield. By providing personal information, you consent to its storage and use as described in this Policy.

Thinkific Data Processing Addendum:

We utilize Thinkific as our learning management system. Thinkific processes personal data on our behalf. To understand how Thinkific handles your data, please review Thinkific's Data Processing Addendum.

Your Rights as a Data Subject (GDPR):

Under GDPR, you have certain rights as a Data Subject, including the right to be informed, access, rectification, erasure, restrict processing, data portability, and object. We aim to encrypt and anonymize your information and have protocols for potential data breaches.


First Sleep School takes precautions to protect your information. Sensitive information submitted online is encrypted and transmitted securely. Employees with access are limited to those needing it for specific jobs. Computers and servers storing personally identifiable information are in a secure environment.

The company uses Secure Socket Layer (SSL) for authentication and private communications to ensure secure access and communication.

Acceptance of Terms:

By using this website, you accept the terms and conditions outlined in the Privacy Policy Agreement. If you disagree, refrain from using our sites. Continued use after updates or changes to terms and conditions implies agreement.

How to Contact Us:

For questions or concerns about the Privacy Policy Agreement, contact us at:


Telephone: (866) 790-2813

Mailing Address: 

First Sleep School, 

P.O. Box 862, 

Aubrey, Texas 76227